The Win-Win of Digitizing Access to Sports Facilities
The fitness and sports industry is growing exponentially. Consumers engage with physical activities more than ever, which exploded fitness into a global industry, edging USD 100 billion in worth.
eTennis: Facilitating Access to Passion
“Why has slamming a ball with a racquet become so obsessive a pleasure for so many of us?” mused cultural critique, Nat Hentoff. “It seems clear to me that a primary attraction of the sport is the opportunity it gives to release aggression physically without being arrested for felonious assault.”
